USHBC 2010 SPRING MEETING TOPICS

The Embassy Suites Phoenix Airport—1515 North 44^th Street, Phoenix, Arizona

Review of 2010 USHBC Spring Meeting Agenda and USHBC Strategic Plan Priorities; Discussion of Additional Areas of Concern to Cover during Spring 2010 Meeting

1:30pm to 3:30pm- USHBC Finance Committee Meeting

USHBC Finance Committee Members

Results of 2009 Audit; Review of Final 2009 Budget Expenditures and 2010 Expenditures to Date; Review of Current Cash Position and Updated Projected Income from 2009 Domestic Crop and Calendar Year 2010 Import Crop Assessments; Discussion of any Modification of 2010 USHBC Budget; Update on Federal Register Proposed Rule to Increase USHBC Assessment.

* NOTE-----CONCURRENT MEETINGS SCHEDULED FOR 4:00pm to 6:00pm

* 4:00pm to 6:00pm- USHBC Industry Relations Committee Meeting

USHBC Industry Relations Committee Members

Update on Confirmation of Newly Elected USHBC Regional Members, Importers, Exporter and Public Member and Alternates for Seating in 2010; Finalization of Recommended 2011 Handler Member and Alternate Candidates and Update on 2011 USHBC State Representative Elections; Update on USHBC Annual Report to be Published March 2010; Update on Formation of International Blueberry Organization; Continued Discussion of Future International Blueberry Acreage and Production Reports; Discussion of Adding Additional Representatives to Weekly Crop Calls; Discussion of Cultivated Blueberry 100^th Anniversary.

* 4:00pm to 6:00pm- USHBC Good Management Practices Committee Meeting

USHBC Good Management Practices Committee Members

Approval of NABC Food Safety Booklet; Update on Revised USHBC Crisis Response Plan; Discussion of Labor Concerns and Planned Industry Actions; Discussion of USHBC Informational Materials and “Blue Seal” Educational Sessions on Good Management Practices; Discussion of Food Safety Legislation Progress; Discussion of Committee Next Steps, Budget Allocations and Assignment of Duties

8:00am to 12 Noon- USHBC Promotion Committee Meeting*

USHBC Promotion Committee Members

Market Promotion and Publicity Activity Updates for 2009 and 2010 (Consumer/Foodservice Publicity, Expanded Winter Promotion, Food Manufacturer Publicity and Export Market Promotion);Update on Market Access Actions to Date; Consideration of Participation in PMA Foodservice Show and Future Efforts with Culinary Institute of America; Discussion of Industry “Image Campaign”; Discussion of Possible Modifications and/or Additions to 2010 Market Promotion Budget; Update on “Berry Boost for School Nutrition” Project; Follow-up on Branding Phase of Blueprint 2015 Program(Expanded Market Promotion).

*Note: USHBC Promotion Committee also meets on Tuesday, February 23 to review brand positioning actions taken to date and the three brand platforms recommended by CRT/Tanaka.

1:30pm to 5:30pm- USHBC Research Committee Meeting

Research Committee Activity Updates: Research Study Progress, Blueberry Placebo, Blended Highbush/Lowbush Powder for Clinical Trials; Potential New Studies; Projection of Freeze Dried Blueberry Demand for 2010 and Production of Additional Lots; Continued Discussion of Possible Cooperative Efforts with WBANA; Review of 2010 Research Budget and Funds Committed to Date, Allocation of Reserve; Discussion of Modifications to 2010 Research Budget if Needed

Adoption of Minutes from October 17, 2009 USHBC Council Meeting; USDA Agricultural Marketing Service (AMS) Updates; USHBC Activity Updates: USHBC Strategic Plan Progress Report, USHBC 2011 Elections of State Representatives and Handler, USHBC Regional and Public Member Appointments and Recommended Candidates for Revised Importer and Exporter Positions; Potential Assessment Modifications; Selection of Handler Member and Alternate for Seating January 1, 2011; USHBC 2009 Audit Report and USHBC Committee Reports and Recommendations: USHBC Finance Committee, USHBC Research Committee, USHBC Good Management Practices Committee, USHBC Industry Relations Committee, USHBC Promotion Committee; Update on Blueprint 2015 Program: Actions Taken to Date, Branding Activity, Timeline, Next Steps; Consideration of any Modifications to 2010 USHBC Budget; Time and Place of Next Meeting

Wednesday, February 24, 2010