USHBC 2010 SPRING MEETING TOPICS

February 24 to 26, 2010

The Embassy Suites Phoenix Airport—1515 North 44th Street, Phoenix, Arizona

 

Wednesday, February 24, 2010

 

1:15pm to 1:30pm- USHBC Pre-Meeting

Topics:

Review of 2010 USHBC Spring Meeting Agenda and USHBC Strategic Plan Priorities; Discussion of Additional Areas of Concern to Cover during Spring 2010 Meeting

 

1:30pm to 3:30pm- USHBC Finance Committee Meeting

USHBC Finance Committee Members

Doug Krahmer – Chairman     Paul Macrie

Parm Bains                              Lorrie Merker

Ron Bodtke                             Allen Miles

Mark Hurst

Topics: 

Results of 2009 Audit; Review of Final 2009 Budget Expenditures and 2010 Expenditures to Date; Review of Current Cash Position and Updated Projected Income from 2009 Domestic Crop and Calendar Year 2010 Import Crop Assessments; Discussion of any Modification of  2010 USHBC Budget; Update on Federal Register Proposed Rule to Increase USHBC Assessment.

 

* NOTE-----CONCURRENT MEETINGS SCHEDULED FOR 4:00pm to 6:00pm

 

* 4:00pm to 6:00pm- USHBC Industry Relations Committee Meeting

USHBC Industry Relations Committee Members

Ken Patterson- Chairman       Kathryn Clemons

Dave Arena                             Guy Cotton

Francisco Allende                    Verne Gingerich

John Bennett                           Luis Monterde

Ray Biln                                   Neil Moore

Ralph Carter, Jr.                    

Topics:

Update on Confirmation of Newly Elected USHBC Regional Members, Importers, Exporter and Public Member and Alternates for Seating in 2010; Finalization of Recommended 2011 Handler Member and Alternate Candidates and Update on 2011 USHBC State Representative Elections; Update on USHBC Annual Report to be Published March 2010; Update on Formation of International Blueberry Organization; Continued Discussion of Future International Blueberry Acreage and Production Reports; Discussion of Adding Additional Representatives to Weekly Crop Calls; Discussion of Cultivated Blueberry 100th Anniversary.  

 

* 4:00pm to 6:00pm- USHBC Good Management Practices Committee Meeting

USHBC Good Management Practices Committee Members

Keith Mixon- Chairman            Roy Malensky

Parm Bains                              Keith Refsnider

Frank Bragg                            Juan Silva

Denny Doyle                           

Topics:

Approval of NABC Food Safety Booklet; Update on Revised USHBC Crisis Response Plan; Discussion of Labor Concerns and Planned Industry Actions; Discussion of USHBC Informational Materials and “Blue Seal” Educational Sessions on Good Management Practices; Discussion of Food Safety Legislation Progress; Discussion of Committee Next Steps, Budget Allocations and Assignment of Duties

 

Thursday, February 25, 2010

 

8:00am to 12 Noon- USHBC Promotion Committee Meeting*

USHBC Promotion Committee Members

Kirk McCreary- Chairman

Bob Carini               Keith Mixon             

Rod Cook                Bryan Sakuma                        

Stan Crafton            John Shelford                         

                Denny Doyle            Robert Verloop                                                       

Roy Malensky          Tim Wetherbee

Topics:

Market Promotion and Publicity Activity Updates for 2009 and 2010 (Consumer/Foodservice Publicity, Expanded Winter Promotion, Food Manufacturer Publicity and Export Market Promotion);Update on Market Access Actions to Date; Consideration of Participation in PMA Foodservice Show and Future Efforts with Culinary Institute of America; Discussion of Industry “Image Campaign”; Discussion of Possible Modifications and/or Additions to 2010 Market Promotion Budget; Update on “Berry Boost for School Nutrition” Project; Follow-up on Branding Phase of Blueprint 2015 Program(Expanded Market Promotion).

*Note:  USHBC Promotion Committee also meets on Tuesday, February 23 to review brand positioning actions taken to date and the three brand platforms recommended by CRT/Tanaka.

 

1:30pm to 5:30pm- USHBC Research Committee Meeting

USHBC Research Committee Members

Dave Brazelton- Chairman

Parm Bains                              Amy Howell

Ryan Brown                            Mike Mainland

Brian Caster                            Dave Trinka

Adair Chambers Peterson      

Topics:

Research Committee Activity Updates: Research Study Progress, Blueberry Placebo, Blended Highbush/Lowbush Powder for Clinical Trials; Potential New Studies; Projection of Freeze Dried Blueberry Demand for 2010 and Production of Additional Lots; Continued Discussion of Possible Cooperative Efforts with WBANA; Review of 2010 Research Budget and Funds Committed to Date, Allocation of Reserve; Discussion of Modifications to 2010 Research Budget if Needed

 

 

Friday, February 26, 2010

 

9:00am to 1:00pm- USHBC Council Meeting

Topics:

Adoption of Minutes from October 17, 2009 USHBC Council Meeting; USDA Agricultural Marketing Service (AMS) Updates; USHBC Activity Updates: USHBC Strategic Plan Progress Report, USHBC 2011 Elections of State Representatives and Handler, USHBC Regional and Public Member Appointments and Recommended Candidates for Revised Importer and Exporter Positions; Potential Assessment Modifications; Selection of Handler Member and Alternate for Seating January 1, 2011; USHBC 2009 Audit Report and USHBC Committee Reports and Recommendations: USHBC Finance Committee, USHBC Research Committee, USHBC Good Management Practices Committee, USHBC Industry Relations Committee, USHBC Promotion Committee; Update on Blueprint 2015 Program: Actions Taken to Date, Branding Activity, Timeline, Next Steps;  Consideration of any Modifications to 2010 USHBC Budget; Time and Place of Next Meeting

 

 

 

2010 USHBC Spring Meeting Topics